Sergio González Kuhn
Founder / Creative Director

After finishing his studies at the Lycée Français de Madrid, Sergio moved to New York City to learn graphic design at the Pratt Institute. During his four year stay he combined his studies with extensive experience in interactive design work for leading New York firms.
In 2001 he moved to Japan to gain experience in Asian markets joining Ashley Associates in Tokyo. Here he broadened his print and interactive knowledge working with major Japanese brands.
He then returned to Madrid in 2003 where he founded Barfutura.
Simultaneously, Sergio teaches graphic design at the Istituto Europeo di Design.


Loreto González-Mendiondo

Graduated in Business Administration from the Complutense University of Madrid, Loreto has worked for years in several trade organizations. After seven years as head of department in an architectural consultant, Loreto now focuses her work to financial management and accounting.
Barfutura is the fourth company where she worked in her career, leading the administration and accounting.

Gloria Inglis
Account Manager

Gloria’s career began focusing on design and communication when
she worked as the in-house writer for Experimenta; a Spanish publishing house specialising in architecture, design and culture. At Experimenta she was in charge
of editing the magazine’s content and coordinating projects such as Dutch Design Month held in Madrid in 2008. Previously, she has worked for the marketing website, and in Renfe’s internal communication department. She has also worked in Lisbon for a communication agency and at a contemporary arts centre in Rennes, France. These experiences have allowed her to fulfil her personal and professional education.



Audrey Barbereau (France, 2013)
Maya Cohen (Israel, 2013)
Catarina Barreira (Canada, 2013)
Marina Martínez (Spain, 2012)
Ana Gaspar (Spain, 2012)
Laura Service (Scotland, 2012)
Aleksandra Kot (Poland, 2012)
Stefania Fucci (Italy, 2011)
Mireia Ortega (Spain, 2011)
Marta Pucci (Italy, 2010)
Patricia Pinto (Portugal, 2010)
Alejandro Gallego (Spain, 2010)
Francisco Martínez (USA, 2010)

Javi Medina
Art Director

Javi Medina began working as a professional designer in his home city of A Coruña, Spain. Here he discovered a passion for editorial design by working with clients such as Inditex. After six years art directing in A Coruña, he moved to Barcelona to continue his education. He concentrated on personal projects and editorial work under the tuition of Ramon Prat and his team who run Actar; a progressive publishing house in the city. At the Elisava school, Barcelona, he completed a Masters in Graphic Design and Editorial Design and then relocated to Madrid to continue his professional career.

Audrey Rodríguez (USA, 2010)
Raquel Marichal (Spain, 2009)
Bettina Baumann (Swiss, 2009)
Javier Diaz Bencomo (Spain, 2009)
Lisa Gierhake (Germany, 2009)
Marisa Charepe (Portugal, 2009)
Alice Maiorino (Italy, 2008)
Alessandro Gallo (Italy, 2008)
Monica Alisse (USA, 2008)
Joakim Kral (Sweden, 2008)
Rafael Ruiz (USA, 2008)
Young Eun Han (Korea, 2007)
Filipa Santana (Portugal, 2007)

Patricia Raventós

Patricia discovered her passion for graphic design while studying fashion design at Felicidad Duce in Barcelona. She went on to complete a masters in graphic design and interned at Guerrero Design Studio, Barcelona. Since moving to Madrid in 2007 she has worked as a freelance designer and is completing her studies in advertising and public relations at UOC University.


Alexa Tang (China, 2007)
Anne Mills Coté (USA, 2007)
Christian Nath (Germany, 2007)
Hiba Farhat (Lebanon, 2007)
Lidia Almendariz (Spain, 2007)
Paula Pascua (Spain, 2007)
Carmen García Sanz (Spain, 2006)
Damian Gerbaulet (Germany, 2006)
Carmen Chen Wu (China, 2006)
Carin Rogoff (USA, 2006)
Delphine Barthelemy (France, 2004)
Marta Lizano Córdova (Spain, 2004)
Marina Gª Escorial (Spain, 2003)