¿Para qué sirve un Oso?Campaign material for the Tom Fernández comedy '¿Para qué sirve un Oso?' The film stars Javier Cámara and Gonzalo de Castro and is about an unusual relationship between two brothers. The campaign includes the official poster, display, billboards and outside applications as well as
t-shirts and the photocall backdrop. The film won three awards at the Festival de Málaga one of which was for Best Director.